It is a huge honor to feature Greta Eagan, the beautiful and indomitable champion of sustainable style, as our model in the current Averti collection. I met Greta years ago at a sustainable fashion event when she was still doing her first blog, GretaGuide, and I was working full time on Global Action Through Fashion. Then, and now, Greta has been one of the leaders and pioneers in bridging the gap between mainstream fashion and sustainable style. I have been a long-time reader of hers and highly recommend her blog Fashion Me Green, where you can see her work and travels around the globe as well as pick up loads of inspiring beauty, fashion, and lifestyle tips. (The street style pics alone are worth it!)
I asked her what she's been up to these days:
"I've shifted from fashion into the beauty realm, and I am loving it! I just launched an on and offline pop up shop called Gloss Beauty Lab. We focus on curating a concise and top of the line offering by testing beauty products (sometimes hundreds of them!) and running them through our two cornerstones: performance and purity. Each quarter we shift the pop-up's offering to highlight new brands and products that suit the season. Our first physical pop-up launched this summer in Jackson, WY and will run until the end of September 2015."
Last year, Greta published her first book Wear No Evil: How to Change the World with Your Wardrobe - "The timely handbook for navigating fashion and ethics. It is the style guide with sustainability built in that we've all been waiting for." It features an easy to use rating system, so you can learn to shop anywhere while building your personal style and supporting your values- all without sacrifice. I definitely recommend you get a copy.
Lastly, what's her favorite Averti piece?
"It's so hard to choose just one Averti piece! I think my favorite was an outfit from our shoot. It is the silk grey pants with the black cropped top. That outfit felt so effortless and so much like me. I would wear those pieces together with a pair of flats (sneakers or sandals) on a hot summer day."